Gc watches are based around the mantra of ‘Smart Luxury’ and the feeling of satisfaction that comes from knowing that you’ve made the right purchase.
In their own words, Gc refer to Smart Luxury as “A very personal one of self-achievement which is in itself the realisation of a dream”.
It’s an offshoot of the successful Guess watch brand aimed more at the luxury market which was founded back in 1997 by Paul Marciano.
While Guess watches were designed to be more affordable, Marciano wanted a watch brand which reflected his own personality and lifestyle, and so Gc was born.
Marciano says of the brand: “My own personal luxury comes from doing what I love every day, constantly creating new things and pushing the boundary of what is possible. Watches are one of my great passions and I wanted to create a statement of luxury that would be an extension of who I am. As such, the creation of Gc was one of my moments of Smart Luxury.”
They aim to offer the best possible ratio of quality and design at an affordable price, allowing more people to enjoy the benefits of luxury Swiss watchmaking.
Gc produce both fully Swiss made and the more affordable Swiss movement line, with both providing that renowned Swiss precision at their heart.
All of Gc’s watches are crafted using the finest materials, including certified diamonds, mother-of-pearl dials, high-tech ceramic, 316L stainless steel and patterned leather straps.
They also come with additional security features such as deployment clasps, screw in crown and screw down case back for additional water resistance.
And so that you know it’s Gc, the logo is featured on the crown, clasp and case back, which also features an engraved style number.
We sell both men’s and women’s Gc watches here at Wave, so if you’re after your own moment of ‘Smart Luxury’ feel free to browse our range either online or in store.